Color Your Carpet® in the News!

cychirez   DMRegister
An article about our carpet dyeing services appeared in dozens of newspapers owned by Gannettt News  throughout the USA.  The response was incredible and helped create more consumer awareness about our unique services.

Environment-friendly process changes color, renews old carpets

Olivia Gonzales Howe
The Des Moines Register
Feb. 25, 2004 12:00 AM

Color Your Carpet franchisee Brad can change the color of a carpet in less than a minute.

Beige, purple, yellow - a rainbow of colors. Actually, he has any of 16 million colors from which to choose.

His Des Moines, Iowa, carpet-dyeing business, Color Your Carpet, has been booming since he started it almost two years ago. It's the only such business in the Midwest between Chicago and Kansas City, Mo. (The parent company, Color Your Carpet, Inc, a franchise system,  serves 200+ such locations in the USA and internationally)

Brad says he studied his craft as an apprentice under Color Your Carpet's proprietary system and the businessman and franchisee  who recently dyed carpet in the White House. After 1,100 hours of training, he opened his own franchise.

He can change carpet to any color a computer monitor can come up with. He can't go lighter, but he can dye straight across and darker.

The results are amazing, he says. He's seen 25-year-old shag carpet look days old after a dye job.

His customers seem to agree.

"It turned out excellent," says Thom Tuttle, who had Brad dye his 10-year-old berber carpet. "He did it in one day. By the time we got home, we could walk on it. It looks as good as new."
 
Brad claims his business, part of the fast-growing Color Your Carpet international franchise (coloryourcarpet.com), is the only one that can remove urine and bleach stains from not only the carpet but also the pad. Others only wash the stains from the surface, he says.

It costs about $325 to dye a 12- by 18-square-foot carpeted room and $260 to tint it a few shades darker, including labor. It costs about 50 percent to 80 percent less than buying new carpet when labor, pad, installation and removal are taken into consideration, Brad says.

He also creates borders and runners and does stairs.

"I've had people think I installed new carpet instead of dyeing it," he says. The dye sets so fast it needs only a minute to dry.

Brad says people who choose to dye their carpets are also doing the environment a favor by increasing the longevity of carpet. He points out that it takes years for carpet to decompose in a landfill.

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Copyright 2004 Gannettt News


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